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PlzBuild brand kit

PlzBuild turns a reel or meme into a real app or game you can open in your browser.

Download the brand kit (ZIP, 15 MB)

Logo, mascot, colors, social templates and press texts in one folder. Read how it may be used first.

Plz, the PlzBuild mascot: a glossy pearl chat bubble with two pill-shaped eyes and a small indigo spark

Mascot: Plz

Plz is the bot you summon under a reel: a quick, slightly dry builder, not a pet. A glossy pearl sphere with two ink pill eyes and a chat-bubble tail. Nine states, told by the eyes only.

3D renders

Do

  • Keep the tail and the tilt: the tail says chat bot.
  • Use the spark sparingly, and the gloss on the sphere only.
  • At 16 to 24 px use the app icon instead.
  • Put it on a quiet, flat background: page light, ink or indigo.

Don't

  • Add legs, arms, hair, blush or a mouth, or enlarge the eyes.
  • Add colors beyond pearl, ink and indigo.
  • Connect the hands to the body.
  • Use the old robot kid or the old orbit mark: both are retired.

Colors

Select a swatch to copy its hex code. Indigo is the brand color; everything else is ink, pearl and the page tones. The values also come as JSON, CSS and a PNG chart.

Typography

Rubik, free under the SIL Open Font License. Wordmark and headlines are ExtraBold (800) with tight letter spacing, body text is Regular or Medium. Get it from Google Fonts.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Comment under any reel. It builds.Regular 400. Body text.
Comment under any reel. It builds.Medium 500. Body text, captions.
Comment under any reel. It builds.Bold 700. Subheads, buttons.
Comment under any reel. It builds.ExtraBold 800. Wordmark and headlines.

Social and templates

Ready-made sizes, in light and dark. The artwork keeps clear of the areas each app covers.

Profile picture

Share image and banners

Post and story templates

Press

Texts to quote, a fact sheet and screenshots of the live site. Every line comes from this site.

One line

PlzBuild turns a reel or meme into a real app or game you can open in your browser.

50 words

PlzBuild turns a reel or meme into a real app or game you can open in your browser. Comment @plzbuild under a reel and say what you want: it reads the reel and your note, builds the app and replies with your link. Anyone can play, share and remix it, and the original creator stays credited. It is free during the beta.

100 words

PlzBuild turns a reel or meme into a real app or game you can open in your browser. Comment @plzbuild under a reel and say what you want: it reads the reel and your note, builds the app and replies with your link. Anyone can play, share and remix it, and the original creator stays credited. It is free during the beta. It can build things that run in a browser: games, quizzes, tools, trackers, calculators, maps and dashboards, and it asks before building if a request is too big or unclear. Every app gets its own link, with the name of the person who asked for it on it. Only followers are read, and people are let in a few at a time. Built by a factory of bots and one human.

Tagline

Comment under any reel. It builds.

Headline

Turn any reel or meme into a game.

Also as files: boilerplate and fact sheet (Markdown).

Screenshots

How the kit may be used

You may

  • Use the logo, Plz, the colors and the screenshots in articles, reviews, videos, talks and posts about PlzBuild.
  • Use them in fan art and tutorials that show or discuss PlzBuild.
  • Resize the files and put them on a quiet, flat background.

Please don't

  • Change the mascot, or recolor, stretch, rotate or outline the logo.
  • Suggest that PlzBuild made, endorsed or approved your work.
  • Use the name, logo or mascot as your own product, account or company.

The full wording is in LICENSE-NOTE.md inside the ZIP.

Contact

A question, an interview or a use the kit does not cover? Start at Help, or write to the account on Instagram.

Help@plzbuild on InstagramOfficial accounts